Thursday, September 3, 2009

A Quick Sale

More home sellers these days are asking me "What can I do to MOVE this place?" With the abundance of inventory that we (and most areas) have, there are a few things that are crucial to make you stand out from the rest. First, you shouldn't just be priced competitively -- you need to be the most competitive. On a street where similar homes are priced $215,000 to $229,000, you need to be at $209,000 or less. You will be going up against distressed properties, and those often have not had the best exterior maintenance. So, exterior cosmetic improvements, such as pressure washing or new pine needles, can really make your home stand out. Making your home a sweet and speedy sale helps too. Just offering a home warranty is no longer enough -- you need to offer a home warranty, a year's worth of HOA fees paid, Job Loss Protection (available through your Allen Tate Realtor), a new refrigerator, closing cost assistance, etc. -- the more the better! Verbiage such as "Available Immediately" in your advertising will inform the consumer that unlike the short sale down the street, that could take 6 or more months to close, yours can be available in 30 days. This is especially important for relocating buyers, who are still extremely common here in the Triad.

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