A lot of Realtors are utilizing Facebook, Twitter, LinkedIn, etc. as a way to promote their business and their properties. The following is from an article written by Allen Tate Company President Pat Riley:
"Social media is the new elephant in the living room. As Realtors, we know it's there and that we should do something with it. But many of us are struggling with what to do and how.
...Allen Tate Company understands this is what homebuyers and sellers want -- and that has always been our first criteria for any new marketing approach.
...According to a June 2009 Nielsen study, social media usage has increased by 28% in just one year. More than 138 million people engage in social media. Facebook users have increased by 198%, and Twitter has increased a whopping 1,928%!
But that's teenagers, right? Surely not people who buy homes. Not that case. Social media users represent a highly desirable segment of the buying public. While some social media sites like MySpace cater to the teens and tweens, social media users are 38 year old women, with an above average income of $68,311. And they're more tech-savvy than the general population.
...According to the NAR, the typical homebuyer is 39 years old and female. And 87% of today's buyers like to view homes and get home information online."
So, whether you like to communicate via email (amanda.shore@allentate.com), mobile phone (336-244-4269), Facebook (Amanda Key Shore), or twitter (@amandashore), I am ready for you!
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